How appropriate is it that the network carrying the Winter Olympics is NBC? Because in this case, NBC stands for NoBodyCares.
The ratings have been pitiful and Bob Costas' pink eye has taken the Gold by garnering more attention than any skating, skiing, or curling event that make up these stale, tired games.
Growing up in the Low country of South Carolina, we rarely had ice or snow...so it's difficult for me to relate to these athletes or events. Our version of the luge was sliding down some dead, brown grass of an overpass bridge lying atop a large, waxed piece of cardboard that we stole from the hardware store dumpster.
While I can appreciate the beauty and grace of some of the skating & skiing events, how much of a world-class "athlete" do you really have to be to ride a sled down a tube or use a broom to dust off the ice in front of a sliding anvil?
Instead, what if at the next Winter Olympics they changed the events to where they were more entertaining and risky like that show WipeOut? I guarantee you the ratings would improve, and people would start paying attention to the Olympics again with events like:
"Things are not as bad as they seem. They are worse." ~Bill Press